OMG! How to Srsly Reach Teens Via Email
The Teen demographic is taking over the email marketing realm. Here are some tips on how you can reach them the right way: OMG! How to Srsly Reach Teens Via Email
In conjunction with Breast Cancer Awareness Month, the National Cancer Society of Malaysia has developed an ad for the iPad ad that gives the chance to female iPad magazine readers to win the prize of a lifetime by completing a challenge.
Watch the video: iAd: Breast Cancer Self-Check iPad Ad
Instagram is a device used by many to document their food likes, so Comodo jumped on this insight and created the hashtag #ComodoMenu to inspire foodies to take a picture of their dish and tweet about it to recommend to friends. What do you think?
Read more: Comodo: The Instagram Menu
Julian Cole, digital strategy director at BBH New York, shares a presentation on a framework for digital strategy thinking and the process in generating big (and good) ideas. I was fortunate enough to meet the team at BBH NY and they are impressive people to say the least!
Read through the presentation: SlideShare: What Is Digital Strategy?
To celebrate the new 2013 Nissan Altima, Nissan Canada created a cool new campaign with a water projection mapping event in front of tens of thousands of people at each of the locations across Canada. The 3D projecting mapping installation was set on a 120ft water wall pumped with 3300 litres of water per minute into the air to create the perfect screen for the film.
Watch the video: Nissan Altima: Water Projection Mapping Event
Lexus has come out with a new twist on the print ad, getting users to use their iPad to get the full blown effects of their new car advertisement. Do you like this new twist of the print ad or are the combined traditional and digital superfluous?
Watch the video: CinePrint: Lexus ES Interactive Video Print Ad
L’Oreal is moving into the gaming territory with ‘The Next Level’ XBOX 360 App, a personalized rewards program based on participation. The app lets players get a personal stylist, tips, forums, inspiration and an educational style academy program. The more users interact with the app and the more friends they include in the experience, the more ‘Style Cred’ points you earn, which in turn are redeemed for the latest offers from L’Oreal.
Read more: L’Oreal: The Next Level XBOX 360 App
Wonderbra launched a cool mix of augmented reality and image recognition with their new ‘Decoder’ iPhone app. The app allows users to ‘decode’ print ads, outdoor and YouTube videos by undressing the models and revealing their Wonderbra garments beneath with some sort of X-ray vision.
Read more: Wonderbra: The Ad ‘Decoder’ App
Disney’s film ‘Frankenweenie’ is coming to life on the iPad Book to create a hands on, rich, interactive story telling experience to get people excited about the movie. Also included is behind-the-scenes content, the movie soundtrack and more.
Read more: Disney: Frankenweenie iPad Book Experience